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Focus Groups: A Practical Guide for Applied Research, by Richard A. Krueger, Mary Anne Casey
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This updated edition of Focus Groups: A Practical Guide for Applied Research walks readers step by step through the “how-tos” of conducting focus group research. Using an engaging, straightforward writing style, authors Richard A. Krueger and Mary Anne Casey draw on their many years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus group process, including tips for avoiding problems and pitfalls. The Fifth Edition is updated with the latest research and technological innovations and includes new coverage on planning with analysis in mind; creating conversational questions that have the potential for producing unique and valuable insights; the art of hosting a focus group; common sense thinking about reporting; more efficient strategies for planning the study; and emerging areas of focus group research, such as conducting cross-cultural, international, and Internet focus groups.
“Krueger and Casey’s book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research.”
? —Theresa Carilli, Purdue University Calumet
- Sales Rank: #110075 in Books
- Published on: 2014-08-14
- Original language: English
- Number of items: 1
- Dimensions: 9.10" h x 8.25" w x 1.00" l, .0 pounds
- Binding: Spiral-bound
- 280 pages
Review
“Krueger and Casey’s book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research.”
(Theresa Carilli, Purdue University Calumet)"An excellent 'focused' book on focus groups – anyone who reads this book can pretty much kickstart their own focus group research." (Aditya Simha, University of Wisconsin - Whitewater)
About the Author
Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota. In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you’ve seen him there.
Mary Anne Casey is an evaluator, writer, and teacher. She has been an evaluation consultant at the international, national, state, and local levels on topics relating to health, public policy, community development, agriculture, and the environment. Mary Anne has had the privilege of asking questions and listening, and the challenge of providing useful, enlightening results to clients. She relishes analysis and finding just the right way to convey what people have shared. She weaves the lessons she has learned into her work, her writing on focus group interviewing, and her teaching at the University of Minnesota, University of South Florida, and University of Michigan. Mary Anne previously worked for the W.K. Kellogg Foundation and the state of Minnesota. She received her PhD from the University of Minnesota. She gets her best insights while in the shower or on long walks.
Most helpful customer reviews
4 of 4 people found the following review helpful.
A textbook that is enjoyable to read!
By Amazon Customer
My dissertation chair suggested that I consider a focus study for my research. She suggested that I find a text about focus groups and further went on to recommend a SAGE text on the subject. Well I hit the jackpot with this one. I sat down yesterday morning with trepidation-- however that feeling soon changed. This is a scholarly book that is entertaining. I am halfway through with it and will easily finish it today.
3 of 3 people found the following review helpful.
Great resource
By Maggie
Great, great resource for anyone starting out in focus group research. The authors cover just about every aspect of focus groups, from planning to conducting international groups. If you are interested in the field, then I highly recommend this book; it will get you started off on the right foot.
0 of 0 people found the following review helpful.
A truly practical guide from design to report
By T. McCool
This is truly a practical guide that will walk you through the entire process of designing your focus group project, sampling, question design and routing, data analysis and report writing. Krueger writes in a clear, non-academic style that still leans on current research and theory with proper citations. You could use this guide to complete your first focus group successfully. The book has a plastic spiral binding which I guess must give it that "practical" feel. Lots of tips and tricks abound through the book.
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