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The Graphic Designer's Guide to Portfolio Design, by Debbie Rose Myers
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Landing a job in graphic design or multimedia starts with the creation of a portfolio that showcases a student's best work. With sample portfolios, interviews with leaders in graphic design and advertising industries, and step-by-step instruction for creating professional print and digital portfolios, this book helps students successfully transition from design student to design professional. Now fully updated, it is the only guide to creating job-winning print-based and digital portfolios specifically for graphic designers.
- Sales Rank: #683865 in eBooks
- Published on: 2013-09-20
- Released on: 2013-09-20
- Format: Kindle eBook
From the Back Cover
How to create job-winning print and digital portfolios
Landing a great job in graphic design or multimedia starts with creating a portfolio that presents your best work in style. With sample portfolios, interviews with leaders in the graphic design and advertising industries, and step-by-step instruction for creating professional print and digital portfolios, this book tells you what you need to know to make the transition from design student to design professional—including up-to-the-minute advice on marketing yourself via social media.
You'll learn:
- What every winning creative or design portfolio should include
- How to design a simple and appealing digital portfolio interface
- Things that can go wrong when developing your portfolio—and how to fix them
- How to write excellent resumes, artist's statements, and cover letters
- How to get the most out of HTML5, InDesign, and Adobe Edge
- Tips and tricks to truly impress during a job interview
The best way to convince a prospective client or employer that you have what it takes to succeed is to let your work speak for itself. The Graphic Designer's Guide to Portfolio Design gives you all the guidance you need to make your work be heard loud and clear.
About the Author
Debbie Rose Myers, MFA, EdS, is a professor of graphic design, advertising, and web design at the Art Institute of Fort Lauderdale in Florida, where she also teaches portfolio design courses and develops curricula for graphic design and multimedia programs.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Great book!
By K. Rowley
I'm really impressed with this book and would recommend it highly.
Back when I was teaching Digital Graphics & Animation classes here at the local high school, one of the high points of the school year was when a representative from the Art Institute of Houston would come in for the day and talk with the classes about the programs that their school offered. As part of the presentation they would show examples of some of their recent student's portfolios. Those portfolios never failed to fascinate the students and myself. Watching the different presentations over the years, I was always stuck by how they kept getting more sophisticated and creative each year.
I tried to have some of my more senior students do something similar to showcase the work that they had created the two years that they were in my classes (and the same with my CAD students) - but will limited success. That was due in some part to the limited resources that we had to work with, but also to the limited knowledge that I had on the subject. I wished I had this book back then.
This book is a huge reference source for anyone wanting to create a portfolio - and as basic primer on the art of promotion itself. I could easily see this book being used as a textbook for a class on the subject.
This is a book that is packed with a wealth of information - broken up into fifteen chapters covering everything from what a portfolio is (and why you need a good one) - to how to create different kinds of them, and concluding with what to do with one when you're done. Sprinkled throughout the book are little bits of suggestions and tips. Also there are interviews and personal profiles from various people in the design industry. At the end of most chapters there are usually two Designer's Challenges to try and highlight the topics covered in the chapter. Something else that I always found helpful as a teacher, the book also includes both a detailed index and a glossary - as well as a bibliography.
I'll be recommending this book.- both to students as well as my friends still teaching.
1 of 1 people found the following review helpful.
I Would Recommend It (but it is not the end all and be all for creating your portfolio necessarily)
By Gregory E. Foster
In its third incarnation, Rose Myers' "Graphic Designer's Guide to Portfolio Design" gets better so I award it 4 stars.
The very toughest thing that I ever had to do while in Computer Graphics Courses from 1997-98 and (advanced) 2001-2004 was attempting to create a portfolio of my work. There is no “simple” way to do this, and as every artist or designer’s style and output is different, so too I feel the portfolio should also be…”one size does not fit all” which I believe you understand.
There is much covered here in this 300 pages of text, studded with photos, illustrations, tips, advice, and comments from professional designers. It presents a great overall view of creating a gathering and ordering of one’s work suitably for presentation to get professional results. Therein, to me, lies the largest part of the “problem”…getting through all this on your own. Not easy for a newbie, manageable for a designer of some experience. I honestly have not seen any “perfect” text for this that many can easily get through the first or second time around at it. (As I said above, personally, I found it the most difficult of jobs).
Ideally, I would say that this book is good enough to be a textbook that would be the support of a physical course in “portfolio design”. Under the physical presentation of a skilled professor or graphic technician, this book becomes a strong support in learning to create the vehicle for presentation of your work.
Chapters include:
1, The Portfolio Process
2, Planning Your Portfolio
3, Traditional Portfolio: Resume, Cover Letter, and Business Card
4, Traditional Portfolio: Design & Art Projects
5, Digital Portfolio: CD-ROMs, DVDs, and Web Site(s)
6, Digital Portfolio: Technical Elements
7, Design Phase
8, Working With Type
9, Maneuvering Around Your Site: Navigation
10, Web-Based Portfolio: Web Page Design
11, Web-Based Portfolio: Technical Elements
12, Multimedia & Your Interface
13, Designer Checklists
14, Using Social Media to Land a Great Job
15, Taking Interviews & Presenting Your Portfolio
After reading this TOC list, just try to imagine fitting all this onto 300 pages in a manner that the majority of folks could manage to get through easily and clearly understood. This is the Crux of my notations above…a go-between (professor or tutor) helps immeasurably for the majority of folks trying to weather their way through this in a manner that is easily understood and that they can maneuver through with a sense of confidence.
Rose Myers has great knowledge, and gives much advice, showing numerous examples through illustrations…but, as I said, I do not personally or professionally feel that one text can completely present this process. I recommend this book, but further I recommend or urge the prospective Portfolio Designer locate a class or a tutor to make this process bearable to get through without pulling out all your hair or chewing your nails down into the quick!
Lastly, as with all Wiley publications that I have ever had exposure to, this volume is of excellent quality, from the dull-coated paper used for the text (no glare, important for someone staring for hours at printed pages), excellent solid perfect binding, and a durably heavy coated cover make this a text that should last the user a long time through use.
0 of 0 people found the following review helpful.
Wasn't Sure At First But Comprehensive and Detailed
By K. Groh
I read this from the perspective of an independent graphic designer who has been running my own business for 18 years. When I began reading through this (trying hard to keep in mind the level of experience and knowledge of someone just entering the profession) I was thinking: Boy, this is pretty basic and sometimes old fashioned. Many things looked a little outdated and not as progressive as one might need in today's market. But as I continued to read, the book became not only a good way to create a portfolio but also a great textbook about some basic graphic design fundamentals.
It covers graphics programs, file types, and color modes. It really gives a lot of great detail for those who may not have had a complete education in all areas. I know one would assume that anyone in the field would understand all of these basics but it really depends on the teacher and classes they attended. If you are looking to have a more comprehensive overview of graphic design, more than you were exposed to, this may help to clarify a few basics that you should be aware of.
I have served on an advisory committee for our local career and technology center commercial design program for over 10 years. I have also helped newcomers in the industry to try and define their strengths and promote them. It still amazes me how little some graduates or newcomers know in some areas. With this in mind, this book can help to define the areas of weakness and give someone the chance to fine tune or learn more before jumping into the industry.
What is missing is a little more of the really ingenious and inventive ways that some are using to breakinto the industry. Online work, clever interactive portfolios, etc. I don't think that stationery packages are what will sell a portfolio (although they are certainly part of a corporate brand) so I would add to anyone looking for work that if you don't have a lot to display in a portfolio, ask local businesses if you can donate your services to rework or design a brochure or product of theirs to use in a portfolio. They may never print but it helps to take a real business project and make it work to the standards of a real business. It is never as easy as creating 'mock layouts' in a class because it never has to meet the personality and taste of the business owner.
So, the bottom line is that this book is worth the money. BUT be creative, be sure to know the market you are applying in. Know the competition. Sell your strengths. Display what is commercially accepted, not what is your favorite.
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