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It won't come as a shock to hear that very few creative people enjoy writing proposals. There are so many more...well, creative things you could be doing, right?

They take forever to write, the results can be hit or miss and let's face it, they aren’t very sexy. But you know all this.

So what if you could wave a magic wand and have more confidence in your proposals? What if you could reduce the time you spent away from more exciting work? And what if you could actually make more money per proposal?

All of this is possible!

Proposals form part of a larger process...

It took me years to realise that writing a compelling proposal was both achievable and repeatable. But my real "Aha" moment came when found I could sell a client before even starting my proposal. The proposal became a link in the chain and a simple confirmation of everything I’d learned from the client up to that point. The only thing left was to put a price tag on it and get it signed.

My proposal acceptance rates shot up to a whopping 92%, and I'm no genius!

Of course you can’t do this with any old lead that hits your inbox. You need to put in a little extra leg-work, as does the client. But if you can dig a little deeper and find out what truly ails your client, well, the possibilities are endless.

Here's what you'll learn in the book...

•What a proposal is and what a proposal is not
•Why most proposals fail and how to avoid the common pitfalls
•How to increase your chances of winning a proposal before you've even written it
•How understanding a client's real needs will win you more projects
•How to master client interviews, even when you’re not a salesperson
•What to include in a proposal
•How to use language that your client will understand
•How to compete with yourself on pricing
•How and when to use Value Based Pricing
•How to focus on your client and not on your skills
•How to make best use of templates and reusable resources
•Tips and tricks from interviews with some of the best creative consultants from around the globe

• Sales Rank: #474017 in eBooks
• Published on: 2015-08-09
• Released on: 2015-08-09
• Format: Kindle eBook

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4 of 4 people found the following review helpful.
This is a must-read for all creative professionals
By Jane Portman
Nathan's been the expert on proposals for years, both as a top-notch consultant and the founder of Nusii. He clearly knows what he's talking about — the book is written from the standpoint of value-based pricing, which is gold for any consultant or freelancer. I recommend this book to anyone who's seriously re-thinking their workflow. The book is very focused and certainly a great investment of one's time.

3 of 3 people found the following review helpful.
Proposals are such an important piece of the sales cycle and a really easy one to screw up
By Michael Buckbee
It's really hard to find things that will dramatically improve your business, but this book might be one of them. Proposals are such an important piece of the sales cycle and a really easy one to screw up. Too often you find books like this where it's the author's opinion, or it is what the author arbitrarily decided were the important points to follow. Nathan's unique position helping thousands of freelancers, agencies and consultants of all kinds get more work brings a much stronger empirical approach than anything else I've seen. Highly recommended.

3 of 3 people found the following review helpful.
Well written guide to outshining the competition
By Ryan Battles
Nathan does a great job laying out the foundation for understanding the world of client proposals, how to approach them, how to write them, and how to outshine the competition. With appreciated use of subheadings and bullets, this book is an easy read and will continue to be a reference for me moving forward with my clients.

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BLACK HAWK DOWN MARK BOWDEN A STORY OF MODERN WAR 2001 FIRST SIGNET PRINTING NEW YORK TIMES BESTSELLER

• Sales Rank: #10827987 in Books
• Published on: 2001
• Binding: Mass Market Paperback

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1 of 1 people found the following review helpful.
When Humanitarianism Goes Bad
By Michael Griswold
In Blackhawk Down, Mark Bowden tells a rather military centric story of when Special Forces went into Somalia to round up some Somalia warlords and instead events ended up having a chilling effect of American intervention, I would argue up until September 11th. In reading Blackhawk Down, one gets the ultimate soldiers’ perspective as the story jumps around from place to place to give almost a panoramic view of the fight to live to see tomorrow.

There were parts of the book where I slipped into a malaise of sorts because how many pages of we shoot, they die or they shoot and we die can a person take before they slip into this unintended emotionless state of being? And yes, before anyone asks, I was aware that this wasn’t going to be basket of puppy hour. I don’t know if what I experienced was a defect in the way Bowden told the story itself or if I just never got hooked into this one.

Blackhawk Down didn’t work for me.

1 of 1 people found the following review helpful.
STRUCTURALLY UNSOUND, BUT ENJOYABLE OVERALL
By Kyle A.H.
Bowden's book is written in the kind of language you would expect from a traditional journalist. He is clear, concise, and does not bog his language down in artistic flourish. In fact, in his Afterward he claims to be proud of this straightforwardness with the reader; this despite it garnering him a slight barb from one particular reviewer he mentions.

However, it must be said that the structure of the book is a little messy. The number of individuals whose points of view Bowden includes can be daunting to sift through. I did not even bother to count the POVs he puts down on paper, but the reader should be aware there is no centralized perspective to go back to for reference. The author does not inject himself into the story (e.g. "And then I interviewed this person who said..."), and ordinarily that is fine. But, with a book showcasing the perspectives of so many people -- from lowly soldiers, to the their families, to commanders, to politicians -- it is difficult to sort through who is who and why any particular person is relevant. What makes it worse is that Bowden doesn't really offer any breaks for a reader to register a transition from one person's POV to another. Unfortunately, this problem hampers the flow of the story as the reader, at times, may be forced to backtrack just to refresh his or her memory on who is who. To be fair, Bowden interviewed countless individuals and wanted to give a good many of them their due. I have no doubt he left out many of POVs despite deep reservation. Still, none of this matters if the reader is not discouraged by such things. I was still able to jog through the book at a brisk and enjoyable pace in spite of this road block.

Another important note: this book corresponds poorly with the eponymous movie. The reader will find many of the characters in the movie are composites of actual people Bowden describes in the book. Not to mention the movie glosses over some of the uglier aspects of war (e.g. in the book, Bowden writes the U.S. Rangers eventually start shooting anything and everything in their path, including a large number of unarmed civilians). So, if you are ready for a dose of reality, read the book and drop your jaw.

1 of 1 people found the following review helpful.
Wow this is an event that makes you think
By LanetteH
This book is an eye opener. I saw the movie many years ago and didn't really comprehend the magnitude of what happened in that battle...maybe I was too young when the movie was released. The battle described by the author from the point of view of the Rangers and Delta Force is written in a way I've never experienced before in a book. Fast moving action, with the personal experiences of various soldiers. It is unbelievable that so much carnage could happen in such a relatively short time, even though this battle definitely felt like an eternity to the guys who were fighting the good fight. Once again a sad story about the cost of good vs. evil, and the amazing people who are willing to give up everything to fight that fight. I would recommend this book to anyone who appreciates this type of book, it is truly gripping and it has had such an effect on me that I am constantly shopping for more of the same :)

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• Sales Rank: #11068374 in Books
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Maglev America is a sequel to The Fight for Maglev published by Amazon in February 2012. In this new book, the inventors, and other experts, make the case for Maglev applications and projects that were not specifically detailed in The Fight for Maglev. The lead authors, Dr. James Powell and Dr. Gordon Danby, his co-inventor of superconducting maglev, and the contributing editors, share a vision for deploying Maglev technology as a transport system in the least disruptive way to the North American market by evolving America’s aging passenger rail system (Amtrak) to Maglev. They show how this new high speed transport system can make the U.S.Capitol more secure by using it to eliminate the need for using the takeoff and landings paths to Ronald Reagan National Airport. Maglev America tells how the new 2nd generation superconducting Maglev can adapt subways and rail to Maglev. The book’s includes a case study that shows how New York City’s rail systems will save billions of dollars in operating costs when adapted to Maglev, with much greater comfort to the riders. Maglev America, also describes how the heavy lift capabilities of the 2nd generation superconducting Maglev transport can be deployed as a means of storing electric energy generated from large variable power generation facilities such as wind and solar, and how it can be used as a high-volume water transport system to meet the water resource challenge for many drought areas in the US and the World. The book also shows how Maglev can be used to provide future sustainable energy from space based solar generation and defense of the planet from a hit by an asteroid by using the fantastic speed of Maglev in a vacuum tube to build a high launch rate, highly affordable space launch facility.

• Sales Rank: #2397863 in Books
• Published on: 2013-09-11
• Original language: English
• Dimensions: 9.00" h x 1.07" w x 6.00" l,
• Binding: Paperback
• 428 pages

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0 of 0 people found the following review helpful.
An Alternate Future Ignored
By Harold A. Geller
This is an edited volume whose chapters all address MAGLEV. Aside from three introductory chapters, the remainder is broken into chapters that address an intercity MAGLEV network, public transit MAGLEV systems, an energy storage MAGLEV system, and individual chapters on applying a MAGLEV system for water transport and launch of space craft. One does wonder what the future of the USA might have been if such a grandiose application of MAGLEV was pushed by the federal government as the government had done for the railroad. Unfortunately we will probably never know.Note that there is no index for this volume.

0 of 0 people found the following review helpful.
Maglev is an American Construct
By Dan McNichol
What are we waiting for? Maglev's time came over a decade ago. Investing now saves mountains of coal and billions of lost hours to millions of Americans. The technology exists, where is our courage to break ground? The author's do an excellent job of laying out why Maglev's potential is not only plausible, but vital.

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Washington’s strategic pivot to Asia and Beijing’s pursuit of new strategic and security interests in the region have led to increasing tensions between the two powers. US leaders have stressed that their increased interest in Asia is driven by a desire to benefit from the thriving regional economies, as well as to play the leading role in maintaining peace and stability in the region. However, Beijing is particularly concerned about US efforts to consolidate its alliances and deepen security partnerships with a number of regional states. Given the centrality of the two powers to the strategic stability and economic development of the region, these new dynamics in US-China relations must be properly understood and appropriately handled.

This book examines the growing Sino-US strategic rivalry in the Asia-Pacific alongside the strategies employed in the management of this relationship. In turn, it illuminates the sources of conflict and cooperation in US-China relations, looking specifically at maritime disputes, economic relations, energy security, non-traditional security, defence and strategic forces, and Taiwan. Finally, it explores the role of regional states in shaping US-China relations, and in doing so covers the influence of Japan, India, the Korean Peninsula, the Philippines, Vietnam, Myanmar, and Cambodia. With chapters from leading scholars and analysts this book deals with a diverse range of issues including strategic rivalry, expanding regional trade relations, non-traditional security issues, the role of energy security, maritime security and how Asian states view their relations with the US and China respectively.

New Dynamics in US-China Relations will be of huge interest to students and scholars of Asian politics, US politics, international relation and security studies, as well as practitioners involved in framing and implementing foreign, security and economic policy pertaining to the Asia Pacific.

• Sales Rank: #5895435 in Books
• Published on: 2014-10-06
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x 6.25" w x .75" l, .0 pounds
• Binding: Hardcover
• 326 pages

About the Author

Mingjiang Li is Associate Professor and Coordinator of China Program in the S. Rajaratnam School of International Studies, Nanyang Technological University, Singapore.

Kalyan M. Kemburi is Associate Research Fellow in the S. Rajaratnam School of International Studies, Nanyang Technological University, Singapore.

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Americans are taught to believe that upward mobility is possible for anyone who is willing to work hard, regardless of their social status. Yet it is often those from affluent backgrounds who land the best jobs. Pedigree takes listeners behind the closed doors of top-tier investment banks, consulting firms, and law firms to reveal the truth about who really gets hired for the nation's highest-paying entry-level jobs, who doesn't, and why.

Drawing on scores of in-depth interviews as well as firsthand observation of hiring practices at some of America's most prestigious firms, Lauren Rivera shows how, at every step of the hiring process, the ways that employers define and evaluate merit are strongly skewed to favor job applicants from economically privileged backgrounds. She reveals how decision makers draw from ideas about talent - what it is, what best signals it, and who does (and does not) have it - that are deeply rooted in social class. Displaying the "right stuff" that elite employers are looking for entails considerable amounts of economic, social, and cultural resources on the part of the applicants and their parents.

Challenging our most cherished beliefs about college as a great equalizer and the job market as a level playing field, Pedigree exposes the class biases built into American notions about the best and the brightest, and shows how social status plays a significant role in determining who reaches the top of the economic ladder.

• Sales Rank: #32147 in Audible
• Published on: 2015-06-09
• Released on: 2015-06-09
• Format: Unabridged
• Original language: English
• Running time: 735 minutes

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22 of 24 people found the following review helpful.
Excellent - 5 Stars
By Chuan Zhang
Pedigree is a thought provoking case study into hiring practices of what the author terms Elite Professional Services firms (EPS). From the viewpoint of someone interested in inequality, Rivera explains how choices in target campuses, interview structure (fit, polish), and choice to use revenue-generating staff to interview (vs HR) stack the deck against non traditional candidates. Alternatively, for a jobseeker, Pedigree is an amazing insight because it informs about systemic biases and specific techniques to overcome them. Despite having prepared extensively for a summer internship interview at an EPS, this guide provided much deeper understanding about the interview evaluation and hiring committee process. Finally, I was impressed with the quality of the research methodology (hands-on research, inductive coding, accounting for author's own background). I highly recommend Pedigree for people interested in equitable and effective hiring practices and MBA/law school students seeking EPS jobs.

17 of 18 people found the following review helpful.
Nothing new, but an interesting read!
By booktalk29
I'm not sure what to make of "Pedigree"'s marketing campaign. The book certainly has received a lot of hype, most provocatively in the Economist (headline: "How to join the 1%"). I'm baffled, however, that Amazon is promoting "Pedigree" as "vocational guidance."

"Pedigree" is not a "how-to" guide for joining elite firms. (Again, I'm not exactly sure why it's being promoted as such.) Rather, the book is an easy-to-read text that details/gives an overview of Rivera's research on hiring practices at a few investment banking, consulting and law firms. The insight the book offers is certainly not new for anyone familiar with these industries, but Rivera (heavily influenced by Bourdieu) offers a succinct, beautifully written sociological analysis of a world that is foreign to many -- and one that has not received much attention from academics.

I found the book a pleasure to read, though I found Rivera's analysis slightly repetitive and her presentation of nontraditional candidates who succeeded in accepting offers (chapter 10) lacking. I do look forward, however, to following her work in the future, and I am impressed by her life story (from a single-parent home in L.A. to Yale to Northwestern's Kellogg). Overall, this is a great read for scholars/professionals/laypeople who are interested in exploring the state of our "meritocracy" and are excited by the growing publication of "popular" books about American educational inequality ("Our Kids;" "Privilege;" etc).

10 of 10 people found the following review helpful.
Sheds new light on the gatekeepers of the 1%
By Kimberly A. Verska
A thought-provoking, well-researched analysis of the entry-level hiring process at the most elite employers in finance, law and business consulting -- one might even call them "the gatekeepers of the 1%." My husband and I are both part of the world described here (he in consulting and me in law), as we both managed to gate-crash our way in from non-elite family backgrounds. Having done our share of hiring committee work, we can vouch for a lot of the picture painted here.* However, the book's value derives not from the care taken in accurately describing the hiring process, but from the new light the author throws on the subject, even for those already familiar with this world.

Rivera has done society a service by illuminating the unspoken norms against which all applicants to these top employers are judged. These norms, like the need to show participation in a team sport (or similar significant time commitment in a familiar group activity), or the ability to seize and hold the floor in a conversation about serious subjects, are unremarkable features of upper class life. However, they are not the natural outcomes of being raised in a poor family, and outside of attending a boarding school on a scholarship, there is nowhere you can go to learn them. So, although none of these norms overtly discriminate against applicants who are not rich, white Anglo-Saxons (though there are incidents of blatantly illegal discriminatory acts in the book too), their net effect is to largely screen out people whose lives do not resemble those of the wealthy. The book is worth reading in order to see this process in action, or for would-be applicants, even to structure your college years and take other non-obvious steps in preparation.

*In terms of the particulars, in my experience, the picture for applicants from non-elite law schools is not as dire as described here. At both of the white-shoe firms where I worked, new associates were from a range of law schools in the top 50, plus local ones (though you still had to be in the top of your class outside of the elite schools). Of course, this was in Atlanta, not in NYC, so it is possible that the top dog firms in NYC only look at a few law schools.

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Can market capitalism deal with the greatest problems of our age? How do we navigate through the end of oil, the expansion of human population and the looming risks of climate change? If market capitalism is ill-suited for these tasks, then what kind of economics can take its place? These are amongst the most pertinent and difficult questions that can be asked of human civilisation, yet political discourse and institutional economics resolutely blinker out such fundamental reservations, instead opting to champion increasingly abstract economic growth at the centre of their policies. A Future Uncertain tackles these questions head on, and forcefully deconstructs the taboo and folklore that surrounds economic thought. This groundbreaking work applies a multi-disciplinary approach, encompassing ecology, heterodox economics, sociology and emergent currency technologies, in order to assess the global market capitalist paradigm's applicability for modern human society, and prescribe alternative thought processes for future economic frameworks.

• Published on: 2015-09-30
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x 1.59" w x 6.00" l, 2.05 pounds
• Binding: Paperback
• 704 pages

Most helpful customer reviews

1 of 1 people found the following review helpful.
A profound and exciting look at the economic world past, present, and to come
By Dennis Littrell
This is an enormously exciting book. I might even say it is an astonishment. Written by a non-academic economist, an aerospace engineer with a Master’s degree in Engineering from the University of Liverpool, it reads like a refreshing wave of sanity. Gregg David’s opus is 704 pages long replete with endnotes and references that make it clear that this is one heck of a “hobby” (as he characterized it to me). This is a transformative work with ideas and information that every educated person should know delivered in a style shorn of most of the usual academic econ jargon.

David is an engineer but he doesn’t write like an engineer. He writes a like a highly informed journalist with a keen creative mind set. I confess I am only through about 100 of the 704 pages, but I felt I just had to get a review out since this is the most interesting book on economics that I have ever read.

Here are a couple of tidbits to give you an idea of what I am talking about:

“Graham Hill, CEO of architectural and design firm Life Edited has commented upon how the explosion of belongings available to us has outstripped our ability to store it. In the USA there is currently a $22 billion industry devoted to the storage of personal goods which either cannot be stored at home, or are no longer wanted at home.

“The absurdity of this scenario beggars belief. Large proportions of people now buy possessions for which they have no room or immediate requirement for, in order to pay to store these items in a unit on the other side of the city.” (p. 91)

The quote is from Chapter 1.3 “The Culture of Consumption,” the very title of which gives you an idea of where we’ve been, where we are and where we are going. David recalls built-in obsolescence leading to the consumptive society as early as the 19th century. He recalls how Henry Ford some years later tried to continue selling his Model T automobile (“any color as long as it’s black”) without changes from year to year but had to reverse strategy when other car manufactures came out with new models every third year or so even though the changes were superficial and/or stylistic. This “perceived obsolescence” became the driving force behind “cyclical consumption” (p. 47) and a highly significant “engine of economics.”

David notes that “obsolescence is not necessarily a good or bad thing” (p. 51) while pointing to four types of obsolescence:

Technological obsolescence
Functional obsolescence
Planned obsolescence
Perceived obsolescence

As I see it, the major driving force in the contemporary economy is technological obsolescence. Things don’t grow old and break down; they don’t necessarily go out of style (although there is plenty of that); nor is planned obsolescence even necessary for many products and services. As David observes “a product which is continually and purposefully re-launched with incrementally improved technologies is one which is planned for technological obsolescence.” (p. 52)

Another interesting idea in just this first one-seventh of the book is that of the “flawed consumer” who lacks fluency in “the language of goods.” “In essence ... [this language] demands that consumers be dissatisfied to some degree, as a fully satisfied consumer will naturally desire to consume less; this is anathema to a market predicated on perpetual production, perpetual labour and infinite growth.” (p. 81) The “flawed” part refers to those who have not the coin to buy what they have been taught to desire, and they are embarrassed. They are unemployed or underemployed and are experiencing an “aspiration gap.” (p. 83) In a larger sense the malcontented young men of the Middle East who engage in terrorism are the most extreme example of the flawed consumer. They see what people in other parts of the world can buy and use and feel they have nothing to lose and little to live for and so their sense of right and wrong becomes corrupted.

And then there is the idea of the consumer as an addict. David writes: “Shopping in a consumer society is marketed as a pleasurable pastime which can improve mood or act as a reward for hard work.” (p. 86) There is also the idea of “neophilia” (from sociologist Colin Campbell) in which the addiction is for products and services that are new, pristine and perhaps shiny. (p. 86)

Finally I want to point to the idea that in the consumer society the average individual is not as significant as a voter as he or she is as a consumer of products and services.

I will update this review as I finish reading the book. I am excited to see where David is going with reference to “A Post-Market Economy” which I imagine will demand the kind of sustainability not consistent with today’s economic reality.

--Dennis Littrell, author of “The World Is Not as We Think It Is”

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• Sales Rank: #1618690 in Books
• Published on: 2013-07-17
• Released on: 2013-06-19
• Original language: English
• Number of items: 1
• Dimensions: 9.29" h x .22" w x 6.09" l, .32 pounds
• Binding: Paperback
• 80 pages

Most helpful customer reviews

1 of 5 people found the following review helpful.
Allows a great start to create those masterpieces
By S. Patten
This ia a book that you have once you have the basics , and you can start to develop your creative skills.

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